European MarTech Scale-up
Key Result
Win rate improved from 14% to 38%
The Challenge
Where they were stuck
Struggling to differentiate in a crowded market. Despite strong product, the brand was invisible. Win rate was under 15% and sales cycles averaged 6 months.
The Approach
How we tackled it
We started with a full-funnel audit to identify exactly where the growth was leaking. Within the first two weeks, we had a clear picture of the root cause and a 90-day action plan.
The engagement combined strategic repositioning, a rebuilt demand generation programme, and hands-on execution — with weekly accountability against clear pipeline milestones.
What We Delivered
- Brand & Messaging strategy and execution
- SEO strategy and execution
- GTM Strategy strategy and execution
“We'd burned through two marketing hires and a full agency before finding Hilal. She diagnosed our positioning problem in week one and rebuilt our pipeline from scratch. We hit 3× pipeline targets in Q2.”
Sarah Chen
VP of Sales, European MarTech Scale-up
Results at a Glance
+170%
Win Rate Increase
-40%
Sales Cycle
+190%
Organic Traffic
4.1×
Demo Requests
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