Insights
The Growth Blog
Frameworks, playbooks, and honest opinions on B2B SaaS growth — written from the front lines.
66 posts, 2021–2026
Five Years Fractional: What's Changed and What Hasn't
I started this in January 2021. The tools have been rebuilt twice since then. The reason companies call me has barely moved at all.
Measuring a Funnel You Can No Longer See Into
When an assistant does the research, summarises the options and recommends a shortlist, the touchpoints that decided the deal never touched your analytics at all.
Publish Less. It's Genuinely the Right Answer Now.
For fifteen years the advice was consistency and volume. That advice is now actively wrong, and the teams cutting their output are the ones growing organic pipeline.
Everything Can Be Faked Now Except a Reputation
Case studies, reviews, thought leadership, a polished founder presence — all generatable. What can't be generated is a named person other people vouch for.
What I've Actually Automated, and What I Refuse To
Two years of putting these tools into real marketing operations has produced a clear line for me. It's not where the vendors draw it.
Your Buyers Are Using AI to Evaluate You. Plan for That Reader.
Someone pastes your site, three competitors and a pricing page into an assistant and asks for a recommendation. Your marketing now has a second audience, and it reads differently.
'AI-Native GTM' Mostly Means Nothing. Here's the Part That Doesn't.
The phrase is on every conference agenda and almost nobody defines it. Stripped of the marketing, there's one structural change underneath that genuinely matters.
Planning 2026 Without Pretending You Know What AI Does Next
Two years of planning cycles have been disrupted mid-year by something nobody forecast. Build a plan that assumes that keeps happening.
Marketing Forecasts Are Wrong. Make Them Wrong in a Useful Direction.
Nobody expects a marketing forecast to be accurate. They do expect it to be honest about its assumptions — and most aren't, which is why nobody trusts them.
When Every Competitor Has the Same Tools, What's Left?
Your competitors have access to exactly the models you do. Anything they can generate, you can generate, and none of it differentiates anyone.
Organic Traffic Is Down and Pipeline Is Fine. Both Things Are True.
Six months of data from client sites shows a consistent pattern: sessions falling, conversion rate rising, revenue flat or up. Here's how to read that honestly.
You Are Paying for Eleven Tools and Using Four
Three years of enthusiastic buying leaves a stack nobody fully understands. A practical audit that usually recovers a meaningful chunk of budget in an afternoon.
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