About
Hi, I'm Hilal
I'm a Fractional CMO and B2B SaaS growth strategist. I work with Series A and B founders who have strong product-market fit but haven't yet built the marketing engine to match their ambition.
I started Partner in Growth because I kept seeing the same pattern: talented founders, great products, and marketing that wasn't keeping up. Not because they lacked budget — but because they lacked the right strategic partner embedded in their world.
Let's Talk
My Approach
I don't just advise — I embed.
The Fractional CMO model works because it removes the gap between strategy and execution. I'm not writing a report and handing it over. I'm in your Slack, in your standups, in your planning sessions — making decisions and being accountable for outcomes alongside your team.
This matters because most growth problems aren't strategy problems. They're execution problems in disguise. You need someone who can see the full picture and roll up their sleeves.
What I Stand For
The principles I work by
Partnership over vendor relationships
I'm not a supplier you manage. I'm a partner with skin in the game — invested in your outcomes, not just my deliverables.
Data-driven, not data-paralysed
Numbers inform decisions. They don't replace them. I use data to build conviction and move fast — not to create reporting theatre.
Sustainable growth over hacks
Growth tactics have a shelf life. Systems compound. I build the infrastructure that keeps working long after our engagement ends.
Radical clarity
No jargon, no deck-padding. I tell you what I think, why I think it, and what I'd do if it were my company.
Background
Career highlights
- 01
2015
Marketing Specialist — CRM, campaign analytics and the habit of measuring everything
- 02
2016
Marketing Specialist — customer acquisition and growth analytics in a high-velocity market
- 03
2017
Digital Campaign Manager — two years owning multi-channel acquisition and cross-sell at enterprise scale
- 04
2019
Marketing & Brand Executive — B2B brand positioning and demand generation
- 05
2021→
B2B Growth Marketing Consultant — fractional CMO leadership, GTM strategy and demand gen for UK and US SaaS scaleups
Present — 5 years and counting
- 01
2015
Marketing Specialist — CRM, campaign analytics and the habit of measuring everything
- 02
2016
Marketing Specialist — customer acquisition and growth analytics in a high-velocity market
- 03
2017
Digital Campaign Manager — two years owning multi-channel acquisition and cross-sell at enterprise scale
- 04
2019
Marketing & Brand Executive — B2B brand positioning and demand generation
- 05
2021→
B2B Growth Marketing Consultant — fractional CMO leadership, GTM strategy and demand gen for UK and US SaaS scaleups
Present — 5 years and counting
Ready to Scale?
Let's build your growth engine — together.
Book a free 30-minute strategy call. No sales pitch. Just an honest conversation about where you are and what it would take to 2× or 3× your pipeline.
30-minute call · No commitment · Results-first conversation