Resources

The Growth Library

The same diagnostics I run inside paid engagements, written out in full. Free, no sign-up, no email required — take them and use them whether we ever speak or not.

3 editions

Edition 01

The Diagnostic

The SaaS Growth Audit Framework

A structured method for diagnosing growth blockers across your funnel — from acquisition to expansion — and for finding the one constraint that is actually capping your growth rate.

  • 6 layers
  • 48 diagnostics
  • 80+ benchmarks
  • 4 hours

For: B2B SaaS founders running between £500K and £20M ARR

Download the PDF

PDF · 3.6 MB · No sign-up required

Edition 02

The Playbook

The AI Marketing Playbook for B2B SaaS

A practical guide to building AI-assisted marketing workflows without replacing your team — the operating principles, the workflow library, and the governance that keeps your brand out of the failure statistics.

  • 7 workflows
  • 4 principles
  • 24 diagnostics
  • 90 minutes

For: B2B SaaS marketing teams of one to fifteen people

Download the PDF

PDF · 2.2 MB · No sign-up required

Edition 03

The Checklist

The SaaS Funnel Optimisation Checklist

Forty checkpoints to find the conversion leaks across your acquisition, activation and retention funnel — each with the number to check it against and the red flag that means you have found one.

  • 40 checkpoints
  • 3 funnel stages
  • Benchmarks included
  • 90 minutes

For: Teams who need a ranked list of leaks, worst first

Download the PDF

PDF · 767 KB · No sign-up required

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