Contact Centre / CCaaS
Call Center Studio is a global contact centre platform with most of its revenue in the US. The Philippines was the obvious next move for a category where it's also the world's largest market. We built the entry, and the traction held for three years.
Industry
Contact Centre / CCaaS
Engagement
Head of Marketing
Services
GTM · Event · Paid · Partnerships
Market
Philippines (BPO capital)
The Challenge
The Philippines is the world's largest contact centre market by employed agents. For a CCaaS platform with strong US traction, it was the obvious next geography. It was also the hardest. Every global incumbent was already chasing it, every local provider knew the buyers better, and the buyers themselves — call centre operations managers — are an audience that doesn't respond well to generic SaaS marketing.
The brief: enter the market without trying to outspend the incumbents. Build awareness with the specific operational decision-makers who buy in this category. Generate qualified pipeline that the sales team could actually work — not vanity leads.
The shape of the work
The convergence
None of them alone would have worked. The combination created the only kind of presence that lands in this market.
Event Sponsorship
Gold sponsor — call centre · managers conference
Earned presence
Targeted Paid
$50K video + banner · + event landing page
Captured intent
Local Partners
Cultural alignment + · in-market relevance
Long-tail traction
Three channels converging on one launch moment. None of them alone would have worked. The combination created the only kind of presence that lands in this market: visible, credible, locally anchored.
The Approach
Identified the one event that mattered for the specific buyer — a national conference for call centre company managers — and secured gold-tier sponsorship. Coordinated every logistic remotely: booth design, signage, branded merchandise, brochures, t-shirts. The brand showed up looking like an incumbent on day one.
Layered a $50,000 paid campaign on top of the event presence — video and banner ads designed to introduce the brand and drive traffic to a specialised event landing page. The campaign and the event reinforced each other: in-person attendees were already pre-warmed by the digital exposure, and digital audiences saw the on-the-ground proof.
Worked with local partners to ensure cultural relevance — booth experience, conversation framing, follow-up cadence. The same playbook from the US would have read as foreign. The localisation wasn't language. It was operating cadence.
The Results
The event produced over 50 qualified lead form submissions from a tightly defined audience — call centre operations managers, the exact buyer Call Center Studio sells to. Those weren't generic enquiries; they were leads that the sales team could pick up the next morning and run.
The deeper result was infrastructural. The partnerships formed at the event continued to drive business for three years afterwards. The Philippine market, which most teams treat as a one-off launch, became a sustained line on the revenue chart. The $50K spend was the visible cost; the partnerships were the asset that outlived it.
60–90s recap. Suggested footage: booth setup, speaker moments, attendee interactions, lead-capture stations, closing day numbers reveal.
Continue reading
Multi
YouTube · Google · Meta · LinkedIn
+200%
Website traffic, six months
+600%
Organic traffic, year one
Enter your next market
If you're planning a new-market launch — geographic or vertical — there's almost always a way to land that doesn't require matching the largest player's budget. Worth a 30-minute call to find out which one fits your business.
